Choo, Chun Wei. 1994. Environmental Scanning by Canadian CEOs. In Proceedings of the 22nd Annual Conference of the Canadian Association for Information Science held in Montreal, Quebec, Canada, May 25-27, 1994, edited by Albert Tabah, 446-464. Montreal, Quebec, Canada: Canadian Association for Information Science.


CEOs scan the external environment for information about events and trends in order to plan the organization's future courses of action. This study investigates how CEOs in the Canadian telecommunications industry acquire and use information about the business environment. The amount of scanning was found to be related to the perceived uncertainy of the environment. CEOs use a range of sources to scan. The perceived quality of a source and the perceived uncertainty of the environment are good predictors of source use in scanning.