Human Information Behaviors:

Understanding How People Experience Information Needs, Seek Information, and Use Information

Presentation at the Behavioral Finance Conference organized by Deutsche Bank Global Markets, Frankfurt am Main, Sep 30, 1999

This talk is based on my article in the Financial Times, March 22, 1999, on Closing the Cognitive Gaps.

As additional background, here is a very selective sampling of resources on the Web pertaining to Behavioral Finance:

Click here to start viewing Chun Wei's presentation slides

Table of Contents

Human Information Behaviors

2 Views of Information

Human Information Seeking: An Introduction

Information Needs

Information Needs: Sensemaking Gaps

Information Needs: Ambiguity & Equivocality

Information Seeking

Information Seeking: Accessibility & Quality

Information Use

Myers-Briggs Type Indicator (1)

Myers-Briggs Type Indicator (2)

Information Use (and Not Used)

Human Information Seeking: A Framework

Heuristics and Biases (Kahneman & Tversky 1977)

Representativeness Heuristic

Representativeness Examples

Availability Heuristic

Availability Examples

Anchoring and Adjustment

Anchoring Example (1)

Anchoring Example (2)

Cognitive, Affective, Situational Effects

Vigilant Information Processing: Implications for Practice

Author: Chun Wei Choo


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